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Top PR Mistakes within Social Media

Social media channels are useful in many ways. Some examples that are PR related are: connecting with old friends, looking for jobs, monitoring employees and promoting and/or starting businesses. It’s easy to get caught in the social media world and create a negative online impression. Knowing how to manage your reputation and maintain a good public image is extremely important. Here are some mistakes that can lead to a negative online presence.

Complaining about co-workers and bosses
You should always take the high road, even if you dislike your job and/or its employees. You never know who is reading what you’re writing and it doesn’t make you or your employer look good. Not to mention, this is a quick front seat to the unemployment line.

Telling too much about your life
There’s a line to be drawn when giving out your life updates. Like I said, social media is great for keeping up with friends who you don’t see often, but most of the time your other friends don’t want to know all of your problems. Keeping certain details to yourself is important, especially for the sake of your reputation.

Using foul language
Do I really need to elaborate?

Posting pictures you wouldn’t want your family and boss to see
There are many people who I’m sure have sunk in their seat after being confronted about an “inappropriate photo”. That could be anything from drinking pictures to you making out with your boyfriend or girlfriend, so be careful. Think about the photo’s you’re posting and who’s viewing them.

Talking negatively about a previous job
Direct message a friend if you want to give them a heads up about a position you feel isn’t good for them. I’ve seen many discussion boards with job offerings where people slam the position and the employees within the business. It’s important to remember that a potential employer may see what you’re posting and odds are, they’re not going to hire a bad-mouthing employee.

Getting involved in gossip and other peoples issues
If you notice a feed of gossip and negativity, STAY AWAY. You’re asking for trouble by getting yourself involved.

Posting a status with extremely poor grammar
There will always be grammar mistakes, but you should at least proof-read your posts and make sure your spell check is enabled. My biggest social media pet peeve is the incorrect usage of were vs. we’re. COME ON people.

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One thought on “Top PR Mistakes within Social Media

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