This week I decided to take the colorful route since last week was sort of dark with the “punk” fashion theme. I was sitting in my room thinking about all of the colors that I’ve been seeing this summer and thought about colors and psychology. I was taught that some colors can affect your mood and reflect your personality. I find this interesting from a fashion standpoint, so I did a little research. I found a website that gives an analysis on colors and their meanings. After reading through them, I thought it would be fun to give my viewpoint from a fashionista’s perspective.
Red is a very strong color. It is a noticeable color that is often used on caution and warning signs. It is often associated with stop or “beware”. It’s a hot color that evokes a powerful emotion of passion, lust, sex, energy, blood and war. Red is a good color to use for accents that need to take notice over other colors. Red is often used in flags for nations, as it is a symbol of pride and strength. It is also a sporty color that many car manufactures choose to showcase their signature vehicles.
What does this mean for fashion? OK girls, we all know when we go out and wear red; we are trying to get a man or if we already have a man, we are trying to impress him. So guys, if your girl is wearing red you better know there’s a bold reason behind it.
Orange is a combination of Red and Yellow. It is also a bright and warm color. It represents fire, the sun, fun, warmth and tropical images. It is considered a fun light color that has appetizing qualities to it. Orange increases oxygen supply to the brain and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Any design relating to the tropics, something fun, easy going and youthful should incorporate some type of orange into the design. A darker, richer shade of orange can be associated with autumn.
Orange can be a difficult color to wear for a lot of people. A lot of guys look great in this color, but we see a lot of orange fashion in tropical weather or during the summer. Orange colors can possibly stimulate mental activity, which means I HIGHLY suggest trying to wear this color on exam or meeting days.
Yellow is the brightest color to the human eye. It represents youth, fun, happiness, sunshine and other light playful feelings. It is a cheerful energetic color. Yellow is often used for children’s toys and clothes. Yellow is often hard to read when placed on a white background so designers must be careful when using yellow, that it isn’t too difficult to read or notice. Though yellow is a bright cheerful color, as it starts to darken it, however, quickly becomes a dirty and unpleasant color. Yellow can also be associated with being scared and, cowards. The term “yellow belly” is proof of that.
Yellow is one of my favorite colors, I even wear yellow nail polish! The fact that yellow is a cheerful color makes me happy, especially because I’ve been seeing it a lot this summer. Although yellow can be associated with being scared, I don’t believe that is true with fashion. Wearing yellow is bold and exciting, not to mention it’s all over New York City.
Green is the color of nature and health. It represents growth, nature, money, fertility and safety. Green is a relaxing color that is easy on the eye and has a healing power to it. It is often used to represent anything having to do with health. Many pharmaceutical and nutritional companies use green in their logos and material to advertise safe natural products. Dark green is commonly associated with the military, money, finance, and banking. However it can also be associated with being new or inexperienced as being green or a “green horn”. Green is becoming a very popular color in design for web sites.
Green tones always look great on a lot of people. It brings out the eyes, whether you have brown, green, blue or grey eyes. Green is a color that is safe for both the office and play time. My favorite green summer trend is a long green pattered maxi. Remember, you don’t have to wear solids all the time, mix it up with some fun textures.
Blue is a cool calming color that shows creativity and intelligence. It is a popular color among large corporations, hospitals and airlines. It is a color of loyalty, strength, wisdom and trust. Blue has a calming effect on the psyche. Blue is the color of the sky and the sea and is often used to represent those images. Blue is a color that generally looks good in almost any shade and is a popular color among males. Blue is not a good color when used for food as there are few blue foods found in nature and it suppresses the appetite.
Blue is another one of those colors that a lot of people can wear well. It is a safe color for the office, no matter what shade you decide to wear. Wearing blue to work could be a great idea, after all it shows creativity!
Purple combines the stability of blue and the energy of red. Throughout history purple has been associated with royalty, nobility and prestige. It symbolizes mystery, magic, power and luxury. Purple is often used to portray rich powerful kings, leaders, wizards and magicians. Purple combined with gold can be flashy and portray wealth and extravagance. Light purple and pink is good for a feminine design and is a popular color among teenage girls. Bright purple along with yellow is commonly used in promoting children’s products. It gives the appearance of something that is fun and easy to do.
Purple is a difficult color for a lot of people to wear. It’s a great pop color when looking to step out of your comfort zone, but what does it say about your personality? It can signal dominance and a fun personality.
Black is often a color used to portray something evil, depressing, scary or even death in western civilization. It has negative imagery with it at times such as “black mail” “black list” “black hole” etc. Black is also a very powerful color that also portrays one of class elegance and wealth. Classy clothing is designed in black from the “power suit” to the “sexy black dress” to formal “black-tie attire”. Black combined with other colors can have a very strong statement. Black is a color that can fit into almost every design to add contrast, type, and make the other colors stand out more.
Black in the fashion industry is always a safe color. It shows class and elegance, but also it can show simplicity. A lot of stylists say black is a slimming color, which is why a lot of women choose to wear it. As I’ve said in previous posts, black and white is one of the hottest trends this summer and I don’t think it’s going anywhere for the fall.
White is often associated with being pure, clean, fresh and good. The color of a fresh snowstorm brings up images of a peaceful and pure winter scene. White is a common background for Webster’s as it is easy to read black or dark text on it. When used with a design using lots of negative space it gives a very clean look to it. White is also used lots for charities and non-profit organizations to denote something good and positive. Hollywood often portrays their characters in white as being good; the white horse, the cowboy with the white hat, the white wizard etc. White usually is associated with being pure and almost heavenly, it is associated with hospitals, doctors, and heaven.
White in the fashion world is another one of the universal colors. You really can’t go wrong no matter what style you’re going for when wearing white. White is a “pure” color and we often see it a lot on red carpet events. Often times, white also shows elegance and class. Next time you’re putting on your little white dress, don’t forget your princess crown!
Color information from: http://www.digitalskratch.com/color-psychology.php
Analysis by: Yours Truly