There are many major contributions made by key players within public relations who are influential to the career path.
Ivy Ledbetter Lee, also known as Poison Ivy Lee, considered by many to be “the father of public relations,” is the number one most influential player of public relations. He had one of the most respected methods in public relations, which was “tell the truth”.
Edward Bernays was another important figure in early public relations. He was known for his piece “Crystallizing Public Relations”, which gave definition and principles to the budding profession. The fact that he was able to shed light on psychology inside public relations and label it a social science, brought a whole new meaning and creativity for future professionals.
Gerard Corbett, the chairman and chief executive of the Public Relations Society of America, led a redefinition project of public relations. Recently, and most importantly he has been a key figure in shaping public relations. In an article published by the New York Times, Corbett proves the project was done to help society understand what public relations is. Voters chose one definition out of 927 submissions. “Public relations is a strategic communication process that builds mutually beneficial relationship between organizations and their publics.” Corbett is an influential man who is passionate about public relations.